The U.P.C. barcode has offered price lookup functionality for decades. However, the classic barcode is no longer keeping up with today’s growing demands for greater product information transparency, traceability, and authentication.
Thus, industry is moving toward two-dimensional (2D) barcodes that are able to carry more information. 2D barcodes allow for a single, standardized way to meet both supply chain needs and evolving consumer requirements.
The industry has set a date to make the transition to accepting 2D barcodes at point-of-sale – referred to as Sunrise 2027.
You can learn more about Sunrise 2027, as well as gain access to the Global Language of Business's (GS1) guide to creating a migration path toward the "next dimension" of barcodes by downloading the PDF below.
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